CRM Co-Ordinator
Job Introduction
Job Title: CRM Co-Ordinator
Location: Lytham St Annes
Contract: Permanent
Hours: 37.5 hours per week, Monday-Friday 9am-5pm
Salary: £25,000-£28,000 per annum
Interviews: w/c 23rd August
We have a fantastic opportunity to join our CRM team as a CRM Co-Ordinator, sitting within our fast-paced and ever-growing marketing department. As a CRM Co-Ordinator you’ll be focused on the management and delivery of key customer campaigns and initiatives, all with the goal of delivering our highly personal Beaverbrooks customer experience across all touchpoints, to drive more value for the business. It’s a particularly exciting time for the department as we launch a new platform that will provide lots of new opportunities to enhance the way we target and speak to our customers.
We are proud to have recently achieved the number one position in the prestigious 100 Best Companies to Work For list 2021, in addition to being announced as ‘Retail’s Best Company to Work For’ 2021. It’s also our 16th consecutive year of receiving three-star accreditation for ‘world class’ levels of workplace engagement.
The role is based at our office in Lytham St Annes, Lancashire although the team are predominantly working remotely at present due to Covid. Options for remote working going forwards can be discussed at interview.
Role Responsibility
- You’ll provide support to the CRM Manager and Campaign Planner on creating customer journeys and working with new system technology to drive our CRM strategy forward
- You’ll support campaign creation including briefing creative, and working with our in-house brand team and Production Coordinator to ensure timely delivery and on budget
- You’ll ensure for all campaigns that we’re talking to the right customer, at the right time, in the right way – working with data to define audience selections, across direct mail and email channels .
- For all campaigns you’ll be responsible for the extraction of data and appropriate quality control checks.
- You’ll support the ongoing analysis of these campaigns and make learnings that inform future activities.
- You’ll support the CRM Manager with integration and testing of the new system, including ongoing developments.
- Reporting – you’ll be responsible for collating and distributing key BI reports to the business including campaign reporting. You’ll be working with numerous systems and teams to ensure optimum customer experience is delivered - and that campaigns and initiatives are delivered cohesively across all touchpoints.
- You will collaborate with other stakeholders (including wider Marketing team, eCommerce, Store Retail teams, Product & Buying) to ensure seamless integration and adoption of new initiatives.
The Ideal Candidate
ESSENTIAL SKILLS
- Great knowledge and passion for CRM along with a keen interest in retail
- Experience working with CRM campaign planning and monitoring tools
- Strong understanding of e-marketing best practices
- Demonstrable experience of executing consumer email programmes end to end
- Ability to be adaptable and reactive and used to working in fast paced environments
- Highly organised, as well as flexible and solutions-based when required
- Strong numerical and Excel skills
- Commercial thinker and results focused
- A proactive, resourceful and self-starting approach - ability to hit the ground running
- A great communicator and team player
- Attention to detail
- Ability to handle multiple projects at any one time
DESIRABLE SKILLS
- Multichannel retail experience
- Specific experience with the Exponea system
About the Company
We’re a family business. And you can tell that when you get here. It feels like family.
Established in 1919 we now have 72 stores across the UK and an ecommerce website, which was launched in 2001. We provide exceptional quality diamonds, jewellery and watches as well as top name brands such as TAG Heuer, Omega, Breitling, Tudor, Gucci and Vivienne Westwood.
As well as achieving the number one position in the prestigious 100 Best Companies to Work For list 2021, and ‘Retail’s Best Company to Work For’ 2021, further recognition has also been received at The UK Jewellery Awards where we were awarded Employer of the Year for 2020 and at The Retail Week Awards 2020, where we were awarded 'Best Place To Work'.
Our purpose is to enrich lives, which simply means making a positive difference to the world we live in. We donate 20 per cent of retained profits to charity and since the year 2000, Beaverbrooks has donated in excess of £16 million to over 750 different charities.
We pride ourselves on the work we do for local communities and in support of this we offer charity matching – you raise it, we match it! You can also take 2 paid charity days per year where you can spend time away from the business doing charity work and take time off to give blood.
Some of our other benefits include:
- Holidays are 28 days per annum inclusive of bank holidays, rising to 33 days the March after completion of 2 years’ service.
- Outstanding staff discounts which extend to your family & friends.
- Wellbeing scheme
- Contributory Pension & Life Assurance
- Free eye test every 2 years
- Flu Vaccinations paid for
- Enhanced maternity and paternity package
- Maternity return to work bonus
- Paternity Leave
- Employee & family support & counselling – Retail Trust
- Cycle scheme
If you would like to know more about Beaverbrooks, visit https://www.beaverbrooks.co.uk/about-us
Please note that this role would be perfect for those in both a CRM Co-Ordinator, or CRM Executive role.
Beaverbrooks
The Hallmark of Amazing People
Ref: INDOFF
Beaverbrooks