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CRM Coordinator

CRM Coordinator

Job Introduction

  • CRM Coordinator (Platform and Data)
  • Marketing Department
  • Lytham St Anne's Lancashire
  • Permanent, 37.5 hours per week Monday-Friday
  • £26,000 - £28,000 depending on experience + Bonus + Excellent Benefits                     

We have an exciting opportunity for a super organised, proactive and self-starting individual to join our team as a CRM Coordinator. This role will support the development of our customer data and communications platform to improve access and use of customer insight and ensuring we are always optimising the technology and tools available. You will also play a key role in defining and implementing new technology enhancements and tools to support the wider CRM team in delivering their vision for highly personal and seamless customer experiences at Beaverbrooks, to engender long lasting customer relationships and repeat business. 

The awards we’ve been given as an employer speak volumes about what it’s like to work here, some of which are:

  • UK's 3rd Best Large Company to Work For – Best Companies 2023 – based on employee feedback (We’ve been in the top 10 for the last 5 years)
  • Retail's Best Company to Work For - Best Companies 2023
  • 3 star accreditation from Best Companies for the 18th year running, which reflects 'world class' levels of workplace engagement.
  • ‘The Happiest Place to Work’, in partnership with Retail Trust, at the Retail Week Awards 2023


They say you get out what you put in. And, at Beaverbrooks, our people put in so much.

In return, some of the benefits we offer include:

  • Great office profit share bonus
  • Outstanding colleague discounts which extend to your family & friends
  • Free car parking
  • Wellbeing scheme
  • Contributory Pension & Life Assurance
  • Regular social events - including, but not limited to: pay day drinks, football hospitality events, theatre and theme park trips.
  • Free eye test every 2 years
  • Flu Vaccinations paid for
  • Enhanced maternity and paternity package
  • Maternity return to work bonus
  • Employee & family support & counselling – Retail Trust


  • Day to day coordination of BAU system enhancements and build projects – first point of contact for Hyper, Vecton, Exponea. Responsible for ensuring requirements for any developments are clearly captured and the work delivers against the brief
  • Manage the Platform and Data roadmap, ensuring each project has a clear timeline, and is delivered to plan, escalating any challenges to CRM Manager
  • You will become a subject matter expert (SME) for our customer data platform, supporting larger scale implementation projects run by the Beaverbrooks technical team (in the process of being built)
  • You’ll ensure all documentation relating to system processes, integrations and developments is accurate and kept updated to date – working with our wider technical teams and partners. You’ll be responsible for communicating any changes to relevant teams across the business
  • As a SME in the customer data platform you will work with the Communications and Campaigns arm of CRM, contributing ideas for how to optimise the platform and data we have
  • You will support implementation of new channels and integrations e.g SMS
  • You’ll inspire the wider Beaverbrooks teams with new developments, support the onboarding of new tools and processes and be responsible for developing documentation and training materials around this to ensure smooth adoption
  • You’ll turn data questions and hypotheses into briefs for our data consultants
  • You’ll coordinate data analysis and insight briefs into our data consultants and verify the completeness and accuracy of reporting and insight that is supplied
  • You will champion the accurate and efficient collection of data across the business, looking for ways to improve this and manage day to day enhancements e.g. Collection of reason for purchase,  EPOS enhancements to reduce dedupe challenge, improvement of diamond MPC etc
  • You’ll support the team with troubleshooting challenges and issues with reports, BI etc
  • As a key member of the CRM team, you’ll be required to support the team with wider CRM related tasks and projects as required.

The Ideal Candidate 


  • Prior experience in project managements with a good understanding of effective planning   

  • Highly organised and efficient with the ability to multitask and prioritise 

  • Proactive problem solver and solution finder 

  • Naturally curious, initiative to ask questions, speak up and challenge where necessary 

  • Experience of working in a fast paced multi project environment 

  • Great attention to detail 

  • Excellent communicator and collaborator who can nurture great working relationships 

  • Microsoft Office proficient (Excel, Powerpoint, Teams and Word) 


  • Previous experience of working with BC/Exponea  


We’re a family business. And you can tell that when you get here. It feels like family.
Established in 1919 we now have 85 locations across the UK, with 63 Beaverbrooks stores plus 22 dedicated brand boutiques including Tag Heuer, OMEGA, Breitling and Tudor. We also have our very successful ecommerce website, which was launched in 2001. We provide exceptional quality diamonds, jewellery and watches as well as top name brands such as TAG Heuer, Omega, Breitling, Tudor, Gucci and Vivienne Westwood.
Our purpose is to enrich lives, which simply means making a positive difference to the world we live in. We donate 20 per cent of retained profits to charity and since the year 2000, Beaverbrooks has donated £23.5 million to over 750 different charities.
We pride ourselves on the work we do for local communities and in support of this we offer charity matching – you raise it, we match it! You can also take 2 paid charity days per year where you can spend time away from the business doing charity work and take time off to give blood.

Beaverbrooks - The hallmark of amazing people




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