Digital Marketing Coordinator
Job Introduction
Job Title: Digital Marketing Coordinator
Department: eCommerce
Salary: £25,000-£27,000
Contract: 12-month maternity cover
We now have an exciting opportunity for a Digital Marketing Co-ordinator to join our eCommerce team at our Office in Lytham St Anne’s, on a maternity cover of 12 months.
The role of the Digital Marketing Co-Ordinator is to expand the company’s online presence and drive high quality traffic to the website, whilst maximising ROI. This role will take a lead in SEO, ensuring that the website conforms to best-practice and working with our external SEO agency to deliver continual improvement in this area. Working alongside the other Digital Marketing Co-Ordinator, the role will also include Retargeting, Remarketing, Affiliate Marketing and Display advertising. Whilst the other Digital Marketing Co-Ordinator will take a lead in PPC and paid Social Media, there will be a requirement to provide support in this area at times.
Role Responsibility
- Assist with the management of the Organic Search channel, which will include liaising with our external SEO agency, co-ordinating SEO changes within the team and making on-page optimisations yourself.
- Monitor and report on Organic search performance, paying close attention to keyword rankings/positions.
- Keep up to date with the latest industry developments relating to SEO best-practice and input into the business’ content strategy with SEO in mind.
- Be responsible for the day-to-day management of the company affiliate programme and work closely with key affiliate partners to co-ordinate bespoke promotional activity.
- Co-ordinate and manage both in-house and 3rd party prospecting and retargeting campaigns.
- Contribute to and manage tactical digital campaigns, including but not limited to display advertising.
- Set objectives and targets, to ensure spend has clear expectations and a measurable return.
- Provide regular reporting and analysis on all digital marketing activity so that stakeholders are kept up to date with performance. You will therefore need to be familiar with Google Analytics and its reporting capabilities.
- Use SEO tools to gain insight into SEO performance and make recommendations accordingly.
- Support our other Digital Marketing Co-Ordinator with PPC and Social Media advertising, as and when is required.
- Support the team in improving overall user experience and achieving online sales targets.
The Ideal Candidate
The Ideal Candidate
ESSENTIAL
- Excellent communication skills
- A commercial attitude with experience of marketing budgets and KPIs
- Highly numerate with strong analytical skills
- Hands-on SEO experience working on a live website
- Confident using SEO tools such as Google Search Console, MOZ and AWRCloud
- Strong competencies in Microsoft Excel
- Experience using Google Analytics or a similar analytics package
- A passion for all things digital
DESIRABLE
- Ideally educated to degree level
- A good understanding of eCommerce
- Experience assisting with or managing digital marketing campaigns in the retail sector
- Experience/knowledge of affiliate programmes
- Experience managing Retargeting campaigns
About the Company
We’re a family business. And you can tell that when you get here. It feels like family.
From the very smallest details to the big important things. You’ll feel it in the warm and familiar way we talk to each other and you’ll feel it in the way we engage with the wider community, too.
As a company – we’re true to our word. When we say we’re going to do something, we go all out to do it. And every individual is truly valued.
Established in 1919 we now have 71 stores across the UK and provide exceptional quality diamonds, jewellery and watches as well as top name brands such as TAG Heuer, Omega, Breitling, Tudor, Gucci and Vivienne Westwood.
We pride ourselves on the work we do for local communities. We donate 20 per cent of retained profits to charity and since the year 2000, Beaverbrooks has donated in excess of £13 million to over 750 different charities.
We were awarded ‘Employer of the Year’ in The UK Jewellery Awards 2018 and have featured in The Sunday Times Top 100 ‘Best Companies to Work For’ for 16 consecutive years – ranking number 10 in 2019. Recently further recognition has also been received at the Retail Week Awards 2019, where we were awarded 'Best Place To Work'.
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Beaverbrooks