Digital Marketing Manager

Job Introduction

We have an excellent opportunity for someone to join our eCommerce management team as Digital Marketing Manager, reporting directly into the Head of eCommerce.

As the Digital Marketing Manager, you will oversee and execute the digital marketing plan, ensuring all eCommerce Marketing channels are continually developed in order to grow the company’s online presence whilst maximising sales and acquisition. Responsible for managing and inspiring a small Digital Marketing team, we’re looking for someone who is commercially minded, analytical and happy to take a hands-on approach to driving performance.

Please note that 1^st stage interviews will take place between 26^th – 28^th August.

Role Responsibility

• Devising and executing the digital marketing plan, including PPC, SEO, Social Media, Affiliates and Display/Retargeting.
• Growing market share and customer acquisition, using digital channels to generate new customers for the business (both online and in-store).
• Managing the overall Digital Marketing budget, overseeing spend across all channels and continually trying to exceed ROAS targets.
• Delivering digital campaigns on-time and within budget, whilst meeting agreed KPIs/targets.
• Performing hands-on optimisation to campaigns, adopting a test and learn approach to seek performance improvements.
• Implementing segmentation techniques to ensure campaigns are correctly targeted.
• Providing detailed analysis and reporting for all digital marketing channels that you manage.
• Using your in-depth experience of advertising across social media to optimise and develop the social media strategy alongside our external agency.
• Identifying new opportunities for acquisition that aren’t being utilised and plan these into the business.
• Managing the Digital Marketing team within eCommerce (currently consisting of two digital marketing co-ordinators and one assistant), as well as relationship(s) with external digital marketing agencies.

The Ideal Candidate

Essential

• A passion for all things eCommerce and digital
• Highly numerate with strong analytical skills
• Extensive knowledge/experience of search engine marketing (SEO and PPC)
• Hands-on experience managing digital marketing campaigns
• Excellent communication skills
• A commercial attitude with experience of managing large-scale budgets and working to strict KPIs
• In-depth experience of Google Analytics or a similar analytics package
• Experience and understanding of Google Adwords, Search Console, Google My Business and Facebook Ads Manager

Desirable

• Ideally possessing a degree or similar qualification in Digital Marketing
• Experience in an eCommerce role
• Experience managing affiliate programmes, retargeting and display/programmatic campaigns
• Knowledge of testing methodologies and experience running experiments/tests within ad campaigns
• Strong competencies in Microsoft Excel
• Experience managing people

About the Company

Why Beaverbrooks?

We’re a family business. And you can tell that when you get here. It feels like family.

From the very smallest details to the big important things. You’ll feel it in the warm and familiar way we talk to each other and you’ll feel it in the way we engage with the wider community, too.

As a company – we’re true to our word. When we say we’re going to do something, we go all out to do it. And every individual is truly valued.

Established in 1919 we now have 70 stores across the UK and provide exceptional quality diamonds, jewellery and watches as well as top name brands such as TAG Heuer, Omega, Breitling, Tudor, Gucci and Vivienne Westwood.

We pride ourselves on the work we do for local communities. We donate 20 per cent of retained profits to charity and since the year 2000, Beaverbrooks has donated in excess of £15 million to over 750 different charities.

We were awarded ‘Employer of the Year’ in The UK Jewellery Awards 2019 and have featured in The Sunday Times Top 100 ‘Best Companies to Work For’ for 16 consecutive years –ranking number 9 in 2020. Recently further recognition has also been received at the Retail Week Awards 2020, where we were awarded 'Best Place To Work'. 

Ref: INDMAR

Beaverbrooks