Paid Search Analyst

Job Introduction

• Paid Search Analyst
• Ecommerce Performance Marketing Team
• £25,000 - £30,000 per annum depending on experience
• Permanent - 37.5 hours per week (Monday-Friday 9am-5pm)
• Closing date: Sunday 23rd March
• Interviews – Initial Chats W/C 24th March / Interviews W/C 31st March

We are thrilled to announce an opportunity for a passionate Paid Search Analyst to join our eCommerce team at Beaverbrooks. 

The successful candidate will be part of our eCommerce Performance Marketing team and will play an integral role supporting our Paid Search activities across Google, Microsoft Ads and YouTube. 

This role is perfect for someone who wants to pursue a career in paid search and has a passion for eCommerce.

We are based at our head office in Lytham St Annes but our teams are currently operating a hybrid way of working which can be discussed further at interview. 

Main Responsibilities

• Support the Paid Search Manager in optimizing PPC search and shopping campaigns
• Carry out day-to-day monitoring and hygiene checks across Google, Google Merchant Centre, and Microsoft ensuring our Paid Search channel is running in line with strategy
• Conduct reporting and analysis, providing insights and recommendations to improve Paid Search performance
• You will build paid search campaigns in line with strategy and best practise to support the business’ product launches and promotions
• You will carry out keyword research and negative keyword updates from search query reports 
• You will write ad copy to support promotions, new products as well as maintaining current ad copy, and will also be responsible for the updates to our responsive ads as well as site extensions across our account
• You will oversee the day-to-day management and optimisation of our product feed working closely with our feed management provider
• Act as the main point of contact for our PPC Agency and Google representative

About Beaverbrooks

Established in 1919, we have 88 locations across the UK. This includes 63 Beaverbrooks stores & 22 dedicated brand boutiques, including TAG Heuer, OMEGA, Breitling & Tudor. We also have 3 Loupe boutiques, with Rolex showrooms.

We’re a family business. And you can tell that when you get here. It feels like family. From the very smallest details to the big important things. 

Our core purpose is to enrich lives. We aim to make a positive difference to the world we live in. This includes our colleagues, customers, suppliers & the wider community.

As a company – we’re true to our word. When we say we’re going to do something, we go all out to do it. And every individual is truly valued.

The awards we’ve been given as an employer speak volumes about what it’s like to work here, some of which are:

• Retail's 3rd Best Company to Work For - Best Companies 2024
• We have been awarded a 3 star accreditation for 'World Class levels of Engagement' for 19 years running - Best Companies 2024 - based on colleague feedback
• 'Employer of the Year 2024’ - The UK Jewellery Awards

Amazing benefits for amazing people

They say you get out what you put in. And, at Beaverbrooks, our people put in so much.

In return, just some of the benefits we offer include:

• 33 days holidays (inc bank hols, pro rata)
• Contributory Pension & Life Assurance
• Outstanding colleague discounts, which extend to your family & friends
• Wellbeing scheme
• Employee & family support & counselling in partnership with the Retail Trust
• A variety of different schemes to help you support charities close to your heart
• Office profit share bonus

The Ideal Candidate

ESSENTIAL SKILLS

• Ability to demonstrate the values and behaviours of the Beaverbrooks Way - The Beaverbrooks Way
• Excellent communication skills
• Highly organised and efficient
• A passion for eCommerce and the internet
• Hands-on experience with paid search campaigns
• Competent in Microsoft Excel
• Experience using Google Analytics or a similar analytics package

DESIRABLE SKILLS 

• Ideally educated to degree level
• Google Ads verified 
• eCommerce experience
• Experience/knowledge of the full Digital Marketing channel mix including SEO, social advertising, affiliates, and retargeting
• Experience with Google Merchant Centre, CSS and data feed management

Beaverbrooks - the hallmark of amazing people

 Ref: INDOFF

Beaverbrooks